Personal Branding

the key to building trust and authentic connection

What is personal branding?

Personal branding is the way someone presents themselves both on and offline. In a sense, it’s your identity. It is a holistic process that extends far beyond the reaches of social media. While your logo, brand voice, colour schemes, imagery, etc, are all a part of your brand, the concept of personal branding reaches far deeper than what you see. A common misconception is that your brand is simply what it looks like. Your brand is a combination of what people see and, most importantly, how and what they feel when they see it. Your brand is an extension of you.

Have you ever been to a party in which someone has walked in the room and totally changed the energy? Well… your brand has the power to do this too. How people feel, think, respond, take action, and exist, when connecting with you, matters, it’s these deeper layers that - when considered and mastered - have the power to make or break your business. If you’re looking to take your business to the next level, or you aren’t quite where you’d like to be, especially if you are a service-based business, then getting your personal branding clarified is where you need to be placing your attention.

Personal branding is important for everyone, no matter your business or offering.

“When people Google your name or business, what experience do you want them to have?”

Personal branding is how you relate to the world and how the world relates to you. It is the manifestation of your relationship with your work, your clients, and yourself. You have the power of information when it comes to personal branding. You choose what is published, how it is published, how you want to influence the tone of voice, and what relationships you want to build through your content and delivery.

The evolution of personal branding

As personal branding has evolved alongside the online world, your brand is now an entity within itself. It is the face you wear when selling, the words you speak when connecting, and the energy people experience when they interact with you. Gone are the days of business card exchanges.


  1. Consistency: Take control of how you show up both in-person and online. This involves managing your public image and having a strategy for how you want to connect with your audience.

  2. Authenticity: Intentionally showing the world who you are without hiding, being bold with your words, and sharing “the human behind the logo”. People connect with people after all!

  3. Personality: Sharing your voice and speaking in a way that is clearly identifiable as you. Building credibility through consistent authentic connection, shares, and free speech. Your work needs to be clearly yours. Much like larger brands that have signature styles and products, your personal brand gets to be the same! Your brand is what positions you as the expert in your field.

  4. Be recognisable: Creating your visual identity through branding and design to bring truly your brand to life. Your visual marketing helps to tie everything together.

Grab a note book and answer:


D = DECIDE how you want to show up.

A = Take ACTION as that person

N = NOURISH your audience with authentic and quality content

C = Stay CONSISTENT (consistency is the magic pill of branding)

E = Take care of your ENERGY

“Ensure you balance vulnerability with value. Don’t waste your energy sharing something that people can’t take action from or learn something from. Be intentional with your work. Don’t just share for the sake of it”.

Why is all of this important?

A powerful, engaging, and clear personal brand gets you visible. You want to be the first person someone thinks of when they need something. Your personal brand is like your signature calling card, when someone needs a product or service they come straight to you!

Your personal brand is the only thing that separates you like the elegant swan in a lake full of cute ducks. Do you want to stand out OR fit in?

“What's better is that personal branding is simply the act of you being yourself. It requires a certain element of self-trust, empowered energy, and passion for your work and life”.

How to translate this into a visual language?

Once you've established the core areas of your personal brand you can create a brand kit so you can show up the same way you express yourself as a person.

TOP TIPS: Creating a personal brand kit:

  1. Answer the PERSONAL BRANDING questions above and create a list of words.

  2. Use these words to create a moodboard of graphics, colours, typography and photography.

  3. Use this moodboard as design reference and select:

  • Colours that bring to life the emotions behind your personal brand.

  • A typeface and photography style that brings to life your personality.

  • Graphics that show elements of who you are

Here are the words, moodboard and brand kit for Joely:

You can then create a brand kit on Canva (premium) as a starting point and use these assets consistently while you build yourself up. These words are also a good way to stand out and be unique with a tagline you run through everything. Eg. 'Helping you unleash your spiritual sass' HOW CORE ASSETS CAN BE MADE INTO BRAND TEMPLATES: (this was a 1:1 rebrand through Co.Lab Studios as reference)

This is where all your content links to these key words and phrase so you almost become known for this as you grow your audience.

If you need further help in bringing this to life you can jump on a BRAND CLARITY call with Khrissie, the founder of Co.Lab Studios and she will guide you on how to build your own brand kit.